Creams · Serums · Essences · Size in ml · Price per ml

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Topic 2 of 6

Serums and essences

An essence is a watery step used after toner. A serum is a more concentrated step, usually in a dropper or pump bottle of 30 to 50 ml, used before cream.

Typical serum size
30 ml (1 fl oz) or 50 ml (1.7 fl oz)
Typical essence size
75 to 230 ml
Close-up of a woman holding a serum bottle with a dropper, focusing on skincare
Photo: SHVETS production on Pexels

Essences came to Western shelves from Japanese and Korean routines. They are thin, often pressed into the skin with the palms or a cotton pad, and sold in larger bottles because more is used each time. SK-II Facial Treatment Essence and the Estee Lauder Micro Essence are the familiar examples.

Serums are smaller and denser. Brands describe them by their key ingredients, such as peptides, niacinamide, hyaluronic acid or vitamin C, and by texture: gel, milk, oil or a two-phase liquid you shake. Because bottle sizes vary so much, comparing them by price per ml is the only fair way to see what each costs.

This site describes what the brand states about ingredients and texture. It does not promise what any serum will do for your skin.

Common mistakes

  • Comparing a 30 ml serum and a 50 ml serum by the sticker price instead of the price per ml.
  • Assuming an essence and a toner are the same step in a brand that sells both.
  • Leaving a vitamin C serum in a warm, bright bathroom after opening.

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